24 May 2013
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Iran officially launches Runna production line
» سرویس: Economy - Cars
TEHRAN (ISNA)-Iran officially launched production line of Runna, the second indigenously-made car, taking another step towards progress in car industry.
Following the launch ceremony of Runna production lines at the presence of Mohammad Reza Rahimi, Iran's First Vice President, Mehdi Ghazanfari the Minister of Industry, Mine and Commerce, some Members of Parliament and some other Iranian high ranking officials, technical information of Runna, the related project and production lines as well as IKCO's future plans about the car and its target markets are presented here in below.
Runna is second IKCO-brand car designed to improve IKCO brand and platforms. Runna conforms to the latest global standard requirements governing emission, safety, powertrain, durability and quality of parts.
Market studies show that most Iranian car buyers look for C-class sedans, i.e. mid-size family cars. Runna is the first IKCO-brand car in segment C.
It is one of IKCO’s most inexpensive products. Runna is outfitted with driver and front passenger airbags, antilock braking system (ABS) with electronic brake force distribution (EBD), four-wheel disc brake system, air conditioner, front power windows, electric wing mirrors, immobilizer and remote control.
Runna is expected to cover a broad part of IKCO’s domestic and international target markets. It will be produced in nine different types.
Trying to attain the objectives like increasing the company share profit and price, improve IKCO market share and maintain the customers’ trust, maximum use of existing investments in production lines, improving global sales as well as creating competitive advantage for IKCO brand in target markets motivated the company to design and develop Runna.
Iran Khodro Industrial Dies (IKID) designed and developed body dies for Runna.
Prior to this, only Japan, U.S., South Korea and some European countries were enjoying car body heavy dies design and development technology. This movement brought about a 10 million Euro exchange saving.
TAM Iran Khodro undertook all the process of design, development, installation and launching Runna production line. It took 21,000 man-hours to design the process, equipment, installations, control systems, robotic cells and integration of the production line.
Runna will enter mass production phase in June, 2012.
IKCO aims to produce one million Runnas in domestic and foreign production plants in seven years.
The car will be presented in local and international target markets like Turkey, Iraq, Russia, Ukraine, etc.
Currently IKCO is 90 percent self- reliant in production of Runna and aims to achieve 100 percent self-reliance in the second half of the year.
Runna enjoys a powertrain consisting of 1.6L gasoline engine or IKCO-brand 1.4L, 1.5L, 1.7L diesel engines and both manual and automatic transmission systems.
Runna is the first Iranian car that meets the requirements for Pedestrian Impact and conforms to Euro IV standards.
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